What Are Your 2013 Internet Marketing/ Lead Generation ...

Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks.? That, coupled with the continued role of social media, remains a challenge to most.

It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more.? For B2B firms, lack of staffing and resources is the number one challenge to marketing success as noted on the chart below.

Let?s get more granular, and review some internet marketing 2013 resolutions that you can optimize now:

Planning

• Really understand your target audience; why they buy; what pains they have; why they need your product or service; perform better buyer persona research
• Re-evaluate your firm?s value proposition; what makes you different, how do you communicate your uniqueness;? have a white board meeting with your executive team, and reassure what you sell and how you sell it is on target

Search Engine Optimization

• Update your SEO strategy; re-evaluate the keywords your buyers use to find you; and make content adjustments to reflect those keywords.
• Stop the automated link building schemes.? Utilize a PR professional to begin pitching unique content to high quality blogs and online content websites.? This is the new SEO; I call it ?relationship SEO?

Paid Search-Pay-per-Click

• Really understand the search terms people use to find you and click your ad. Review ?Matched search query? reports to reassure your keywords are aligned to your products; then adjust and take advantage of negative keywords.
• Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc.? Many new features in Adwords as well as Bing.? Understand them, and increase your paid search effectiveness

Conversion Architecture

• Test landing pages for conversion. i.e. headlines, calls-to-action statements, offers, etc.? By utilizing A/B tests, you can significantly increase landing page conversion rates.? And, keep those form fields to a minimum
• Reassure that when audiences click your ads to get to your landing pages, include trust factor content such as testimonials, case studies, association logos, and a privacy policy link.
• Take advantage of responsive design for your website, or at least, insure that your website and landing pages are mobile friendly.? The future awaits, and it?s mobile.

Online Display

• Improve efficiency and increase message reach by considering buying campaigns via a DSP (demand side platform), by taking advantage of real-time bidding and 3^rd-party data for better targeting
• A must for increasing conversions- utilize retargeting or remarketing to bring audiences back to your website or landing page, with a special offer just for them.

Video Marketing

• Video is a proven marketing tactic that increases engagement and conversions.? Include video on your website and landing page, and let me see your service in action; include motion graphics as well as a powerful voice to attract attention.
• Utilize event tracking within Google analytics to measure video plays; in fact use event tracking to measure all of your content downloads and other website activity.

Social Media

• If you?re not actively posting content, engaging prospects, and measuring your activity; readdress your needs and priorities- either rethink your strategy or outsource, but prospects don?t like to see limited Twitter use, or a blog updated rarely.?? Think about it.
• Are you measuring your social activity correctly?? I recently did a blog post on social media measurement and analytics.? You need to prove that your efforts are improving, or time to optimize. Read about?social media measurement?here.

Content Strategy

• Assess all of your white papers and content assets.? Are they targeting the right audiences?? What are your content goals?? Review your editorial calendars and content mapping.? Have a plan to promote this content via search, display, and social.? We can help you with this.
• On the chart above, firms have challenges in developing the right content.? For 2013 review your internal sources, and if necessary, consider outsourcing content strategy, which include not just the planning and writing, but the promotional and SEO elements of content marketing as well.

Analytics

• Really understand the value of Google Analytics; take advantage of the multitude of reports and advanced audience segmentations.? Why?? Only with these tools can you really determine the effectiveness of your website once you define your conversion goals, and your metrics for success.
• Finally, just don?t review the data without having an action plan for improvement.? It?s not what the numbers say; it?s how you utilize those numbers to increase conversions and revenue.? Right?

Well, that ends a brief checklist for your?2013 inbound marketing resolutions.??This is just the tip of the iceberg, but if you?re not consistently optimizing lead generation, you?re not doing your job.? Let?s grow in 2013.? Take the steps to improve your successes.

What steps are you taking to optimize in 2013?

Author: Paul Mosenson???? Paul Mosenson on the Web

Paul is a seasoned marketing vet of 25 years. Experienced in b2b marketing as well as consumer marketing, Paul can step in and help problem solve within almost any industry. His vision is to help companies with thoughtful marketing strategy and tactics that cover the entire funnel of ?leads to? View?full?profile

Source: http://www.business2community.com/online-marketing/what-are-your-2013-internet-marketing-lead-generation-resolutions-this-year-0366094

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I'm I'm Gini Dietrich, Founder of Arment Dietrich and Spin Sucks, and ...

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Firmology?s How I Power My Business?series?profiles the technology?business owners?use to run and grow their business.

How I Power My Business
By Gini Dietrich of Arment Dietrich and Spin Sucks

What?s the story behind Arment Dietrich and Spin Sucks?

In true entrepreneurial fashion, I run not one, not even two, but three businesses (unless you count speaking and book writing as separate businesses, in which case there are five).

The core business is Arment Dietrich, which is an integrated marketing communications firm in Chicago. A little more than a year ago, we went virtual (hence no photo of me in front of the business) and we experienced 200 percent growth this year. I truly believe there are two reasons for that: I have an amazing team with really talented professionals who are doing what they?re meant to do and our overhead went from thousands of dollars a month to almost nothing.

Six years ago, we launched Spin Sucks ? the blog ? and nearly three years ago, we began to use it to generate revenue. Today it is the number two driver of new clients for Arment Dietrich.

And we have Spin Sucks Pro in beta right now, which is a professional development site for PR and marketing pros. We are developing this because there isn?t anywhere, other than annual conferences, where our profession can learn about new technologies, new initiatives, and new campaigns. Because things are changing so quickly, it?s important to have a place to learn every day versus once a year.

What apps, software, service or gadgets are essential to the operations of your business?

Because we?re a virtual company and because we have clients in the U.S., Canada, and Mexico, it?s important for us to use technology to stay connected, be productive, and manage our time most effectively.

• WordPress powers our website, our blog, and Spin Sucks Pro.
• Dropbox serves as our document sharing server.
• Skype serves as both our telephone system and our instant messaging.
• Google docs is used for our editorial calendars and client documents.
• BusyCal is my go-to choice for my calendar and task list.
• Passbook is fantastic for traveling. You add your boarding pass through your airline?s app and you can use your phone for your ticket.
• We all use most of the social networks to connect with one another in public ways that builds our culture.

What time-saver or money-saver would you love your fellow small business owners to know about?

There are a few things that have made us more efficient:

• Dropbox is only $10 per month and it allows us to not only share documents, but access them from anywhere in the world, including on planes without Internet access. Not having the server anymore saves significant expenses each month.
• VirtualPBX allows us to have a main office number that rings directly to people?s cell phones. I think it?s something like $49 a month.
• I mentioned BusyCal above. It was $50, but it?s worth every penny. I couldn?t find anything I liked better than my paper task lists before I found BusyCal. Now I use it for everything.

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If you?d like to be featured on Firmology?s How I Power My Business series, here?s what we need from you:

1. Read this example post first:?Wanted: Businesses for How I Power My Business Series
2. Headshot/Company Photo: Ideally, we?d like a picture of you standing in front of or in your business, but we?ll take your profile headshot by itself or two separate photos too!
3. Company Logo: Who doesn?t have a logo now-a-days? If you don?t have the file, just send us your website link and we?ll grab it from there.
4. Description of Business: Tell us about your business! What is your product or service? Extra points if you have a story of how or why you launched your business.
5. How You Power Your Business: What apps, software, service or gadgets do you use to power your business?

Email the above information to contact@firmology.com with the subject line: How I Power My Business

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Source: http://www.firmology.com/2012/12/28/im-im-gini-dietrich-founder-of-arment-dietrich-and-spin-sucks-and-this-is-how-i-power-my-business/

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Instagram Sees A Drop Of 4M Daily Active Users Over Christmas, But The Terms Of Service Kerfuffle May Not Be To Blame

Sure, it's not unlike the New York Post be?sensationalist, but, because it is a quiet-ish news week between Christmas and New Year, I am reading a story?it published today on a drop in Instagram users?with a little more than a grain of salt.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Z_jbleIqeAs/

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Simple Methods For Improving Your Personal Finance IQ ...

Knowing how to handle your money responsibly is one of the skills that you should pick up before starting your adult life. If this is something you did not achieve, or if you are just looking to improve your skills, this article is for you. Don?t waste any more time, you can start gaining knowledge on personal finance now. Following is some essential personal finance advice.

Pick your cuts wisely. Wouldn?t you like to be saving at least 100 dollars every month? You might want to cut out some of the little luxuries you are used to treating yourself to, such as drinking coffee out instead of making it at home. Find a delicious creamer and top with whipped cream to make your homemade coffee more of a treat. Pour into portable cups and take it with you.

If you want to keep your personal finances on track, you should work to pay your bills early every month. Paying bills promptly helps you gain an understanding of the funds available for other expenditures and for saving. This also provides a bit of leeway in case you come up against an unforeseen expense.

TIP! Don?t pay full price for everything to help your budget. It is time to stop shopping without thinking and start comparing prices among the brands, don?t just purchase the same old one which is more expensive.

The ability to save money is central to any successful personal financial plan. Start saving now, not tomorrow! Make a habit of reserving a particular sum of money for your savings each month. By doing this, you will start to build up an emergency fund.

If the timing is wrong for you, avoid selling. If you see that the earnings potential for a stock is there, refrain from selling for a short time. You could look at the stocks that you own and determine which ones are not giving you profits and sell them if necessary.

You should avoid unnecessary debt. Loans are unavoidable for the big purchases in your life, like autos and houses. However, as much as possible in your daily finances, avoid credit purchases and either pay cash or go without.

You can set up automatic payments of your credit card by you bank account through your debit card. This is a great way to be sure that you do not forget to pay a bill.

TIP! Never spend as much as you make. Those who spend every dollar they earn or take out loans to cover their spending are unlikely to amass much wealth, as their money flies out of their pocket the instant it arrives.

Re-evaluate your insurance policies frequently. Are you paying more than you should for insurance? There may be cheaper alternatives out on the market that you can use or there might be unnecessary options that you?re paying for. Take a closer look at your policy to see if you could be saving money.

Use a debit card or carry about $10 around to buy small items. There are laws in place that allow merchants to have a minimum purchase price when a customer is using a credit card.

It is important to be well educated in order to have personal financial success. It is a fact that those who have graduated college and have a Bachelor?s Degree make double the amount than those who have not. A college degree is a great investment in your future that can double your income over your lifetime.

Include quality health insurance in your personal financial plan. You never know when you will need a doctor. It is critical that you have some type of health insurance coverage. An emergency room visit or short hospital stay, plus doctor?s fees, can easily cost $15,000 to $25,000 or more. If you aren?t insured, you will be paying a large amount of money.

By having your bank automatically pay your bills each month, you can make sure your credit card payments always get there on time. Even if you are unable to pay your credit card balance in full, making minimum payments on time helps to establish a good payment history. Having an automatic debit assures you won?t have late payments, and when you have extra money you can supplement the payment.

A mature person knows how to properly handle their finances. Fortunately, this is an easy trait to acquire. It is possible for anyone to beef up their personal finance and budgeting skills. Information like the tips presented here can produce positive results for your personal finances.

Work hard to obtain a high credit score. A good credit score will help you when you apply for credit cards and loans. Housing rentals, utility accounts and other such services can be impacted greatly by a bad credit score. Treat your credit with the respect it deserves so that it does remain as high as possible.

Source: http://www.projectpb.net/blog/index.php/personal_finance/simple-methods-for-improving-your-personal-finance-iq-2/

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Obama says immediate action needed on fiscal cliff

President Barack Obama speaks to reporters in the Brady Press Briefing Room at the White House in Washington after meeting with Congressional leaders regarding the fiscal cliff, Friday, Dec. 28, 2012. (AP Photo/Charles Dharapak)

President Barack Obama speaks to reporters in the Brady Press Briefing Room at the White House in Washington after meeting with Congressional leaders regarding the fiscal cliff, Friday, Dec. 28, 2012. (AP Photo/Charles Dharapak)

WASHINGTON (AP) ? President Barack Obama says "the hour for immediate action is here" on a deal to avert the fiscal cliff.

The president says he remains "optimistic" that an agreement can be reached in Congress before a looming year-end deadline to avoid tax increases and spending cuts.

If Congress can't reach a deal, the president says Congress should allow a vote on a basic package that would preserve tax cuts for middle-class Americans while extending unemployment benefits for the long-term jobless and working toward a foundation for a broader deal.

The president says an hourlong meeting Friday with congressional leaders was "good and constructive."

Senate leaders say they hope to reach a compromise that could be presented to lawmakers by Sunday, little more than 24 hours before the deadline.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2012-12-28-Fiscal%20Cliff-Obama/id-739afe077dc1448aafddbc65d63f80ac

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Fitness Business Ninja Service Helps Personal Trainers and Fitness ...

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PRLog (Press Release) - Dec. 26, 2012 - Rancho Santa Margarita, CA ? Stealthier than a ninja, the new Fitness Business Ninja program is a complete online business solution for personal trainers, martial arts and mixed martial arts instructors, group fitness programs, small gyms, boot camp and CrossFit instructors. Fitness Business Ninja http://www.fitnessbusinessninja.com/
helps fitness pros manage their business, schedule group and one-on-one sessions, increase profits, run contests, improve customer service and build clients.

Fitness Business Ninja provides the opportunity to take fitness services online to expand market reach. Trainers, coaches and fitness pros and their clients simply log into MyFitFiles.com to sign up for a session, visit the exercise library, track exercise and nutrition, and more.

?This is all about making your life as a personal trainer, gym owner or coach a little easier, simplifying and organizing all of your fitness business aspects, while giving you more opportunities to build your client base and increase your profits,? said John Spencer Ellis, founder of John Spencer Ellis Enterprises, a personal development and fitness solutions company. ?One of the great parts of Fitness Business Ninja is that you don?t even need a physical location to sign up for this service; we work with you online wherever you are to help you with your business.?

Fitness Business Ninja provides a central hub of operations for managing a fitness business; this can include scheduling, assigning trainers, creating and running health transformation contents, doing complete health assessments, tracking client progress, offering profitable nutrition programs and more. With a special promotion of $1 for the first 15 days, Fitness Business Ninja can save fitness pros several hours per week, which they can use to make more money. Likewise, the service also offers billing for clients.

?With everything you need for health and fitness in one place, this is so easy to use and it?s convenient for clients and trainers,? Ellis added. ?It creates accountability for clients and gives fitness pros the chance to share more nutrition and weight loss, fitness assessments and personal training services with their clients.?

Source: http://www.prlog.org/12048440-fitness-business-ninja-service-helps-personal-trainers-and-fitness-business-owners-manage-clients.html

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McBride memorial service will be Friday at Palma Ceia church (tbo)

Share With Friends: | | Politics - Top Stories Stories, News Feeds and News via Feedzilla.

Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/273169819?client_source=feed&format=rss

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$1 billion deal major step in Toyota legal trouble

LOS ANGELES (AP) ? With a proposed payout of more than $1 billion, one major chapter of a nearly four-year legal saga that left Toyota Motor Corp. fighting hundreds of lawsuits and struggling with a tarnished image has ended, though another remains.

The settlement ? unprecedented in its size according to a plaintiff's attorney ? brings an end to claims from owners who said the value of their vehicles plunged after recalls over sudden and unintended acceleration.

Lawsuits claiming that the defects caused injury or death remain, with the first trial beginning in February unless another major deal comes first.

Steve Berman, a lawyer representing Toyota owners, said the settlement is the largest in U.S. history involving automobile defects.

"We kept fighting and fighting and we secured what we think was a good settlement given the risks of this litigation," Berman told The Associated Press.

The courtroom claims began with a highway tragedy. A California Highway Patrol officer and three of his family members were killed in suburban San Diego in 2009 after their car, a Toyota-built Lexus, reached speeds of more than 120 mph, hit an SUV, launched off an embankment, rolled several times and burst into flames.

Investigators determined that a wrong-size floor mat trapped the accelerator and caused the crash.

That discovery, and the accident's grisliness, spurred a series of recalls involving more than 14 million vehicles and a flood of lawsuits soon followed, with numerous complaints of accelerations in several models, and brake defects with the Prius hybrid.

The Japanese automaker has blamed driver error, faulty floor mats and stuck accelerator pedals for the problems.

The runaway Lexus case was settled separately for $10 million in 2010, before the cases were consolidated by U.S. District Judge James Selna.

Selna divided them into two categories: economic loss and wrongful death. He needs to approve Wednesday's settlement, which only applies to the first group of lawsuits. The deal was filed Wednesday and Selna is expected to review it on Friday.

Toyota said it will take a one-time, $1.1 billion pre-tax charge against earnings to cover the estimated costs of the settlement. Berman said the total value of the deal is between $1.2 billion and $1.4 billion.

As part of the economic loss settlement, Toyota will offer cash payments from a pool of about $250 million to eligible customers who sold vehicles or turned in leased vehicles between September 2009 and December 2010.

The company also will launch a $250 million program for 16 million current owners to provide supplemental warranty coverage for certain vehicle components, and it will retrofit about 3.2 million vehicles with a brake override system. An override system is designed to ensure a car will stop when the brakes are applied, even if the accelerator pedal is depressed.

The settlement would also establish additional driver education programs and fund new research into advanced safety technologies.

"In keeping with our core principles, we have structured this agreement in ways that work to put our customers first and demonstrate that they can count on Toyota to stand behind our vehicles," said Christopher Reynolds, Toyota vice president and general counsel.

Current and former Toyota owners are expected to receive more information about the settlement in the coming months.

Plaintiffs' attorneys have spent the past two years deposing Toyota employees, poring over thousands of documents and reviewing software code, but the company maintains those lawyers have been unable to prove that a design defect ? namely Toyota's electronic throttle control system ? was responsible for vehicles surging unexpectedly.

Both the National Highway Traffic Safety Administration and NASA were unable to find any defects in Toyota's source code that could cause problems.

The company has been dogged by fines for not reporting problems in a timely manner.

Earlier this month, NHTSA doled out a record $17.4 million fine to Toyota for failing to quickly report floor mat problems with some of its Lexus models. Toyota paid a total of $48.8 million in fines for three violations in 2010.

Toyota President Akio Toyoda appeared before Congress last year and pledged to strengthen quality control. Recent sales figures show the company appears to have rebounded following its safety issues.

___

Online:

Settlement website: http://www.ToyotaELsettlement.com

Source: http://news.yahoo.com/1-billion-deal-major-step-toyota-legal-trouble-093805959--finance.html

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Afghan bomber attacks near major US base

KABUL, Afghanistan (AP) ? A vehicle driven by a suicide bomber exploded at the gate of a major U.S. military base in eastern Afghanistan on Wednesday, killing the attacker and three Afghans, Afghan police said. The Taliban claimed responsibility for the attack.

Police Gen. Abdul Qayum Baqizai said a local guard who questioned the vehicle driver at the gate of Camp Chapman was killed along with two civilians and the assailant. The camp is located adjacent to the airport of the capital of Khost province, which borders Pakistan. Chapman and nearby Camp Salerno had been frequently targeted by militants in the past, but violent incidents have decreased considerably in recent months.

Taliban spokesman Zabihullah Mujahid said in an email that the bomber targeted Afghan police manning the gate and Afghans working for the Americans entering the base. He claimed high casualties were inflicted.

NATO operates with more than 100,000 troops in the country, including some 66,000 American forces. It is handing most combat operations over to the Afghans in preparation for a pullout from Afghanistan in 2014. Militant groups, including the Taliban, rarely face NATO troops head-on and rely mainly on roadside bombs and suicide attacks.

NATO forces and foreign civilians have also been increasingly attacked by rogue Afghan military and police, eroding trust between the allies.

On Tuesday, the Interior Ministry said a policewoman who killed an American contractor in Kabul a day earlier was a native Iranian who came to Afghanistan and displayed "unstable behavior" but had no known links to militants.

The policewoman, identified as Sgt. Nargas, shot 49-year-old Joseph Griffin, of Mansfield, Georgia, on Monday, in the first such shooting by a woman in the spate of insider attacks. Nargas walked into a heavily-guarded compound in the heart of Kabul, confronted Griffin and shot him once with her pistol.

The U.S-based security firm DynCorp International said on its website that Griffin was a U.S. military veteran who earlier worked with law enforcement agencies in the United States. In Kabul, he was under contract to the NATO military command to advise the Afghan police force.

The ministry spokesman, Sediq Sediqi, told a news conference that Nargas, who uses one name like many in the country, was born in Tehran, where she married an Afghan. She moved to the country 10 years ago, after her husband obtained fake documents enabling her to live and work there.

A mother of four in her early 30s, she joined the police five years ago, held various positions and had a clean record, he said. Sediqi produced an Iranian passport that he said was found at her home.

No militant group has claimed responsibility for the killing.

The chief investigator of the case, Police Gen. Mohammad Zahir, said that during interrogation, the policewoman said she had plans to kill either the Kabul governor, city police chief or Zahir himself, but when she realized that penetrating the last security cordons to reach them would be too difficult, she saw "a foreigner" and turned her weapon on him.

There have been 60 insider attacks this year against foreign military and civilian personnel, compared to 21 in 2011. This surge presents another looming security issue as NATO prepares to pull out almost all of its forces by 2014, putting the war against the Taliban and other militant groups largely in the hands of the Afghans.

More than 50 Afghan members of the government's security forces also have died this year in attacks by their own colleagues. The Taliban claims such incidents reflect a growing popular opposition to the foreign military presence and the Kabul government.

Source: http://news.yahoo.com/afghan-bomber-attacks-near-major-us-062433819.html

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AT&T, regional Communications Workers tentatively agree on four ...

Updated: 2012-12-26T18:13:54Z

AT&T said it has reached a tentative agreement on a four-year contract with about 20,000 wireless workers represented by the Communications Workers of America District 6.

The agreement covers employees in Kansas, Missouri, Arkansas, Oklahoma and Texas.The contract still requires the approval of union members. Both sides agreed to start negotiating earlier this month, even though the current contract does not expire until April 6, 2013.AT&T said the agreement, among other things, includes pay raises in each year of the contract ? 2.25 percent the first year, 2.5 percent the second year, 2.75 percent in the third year and 3 percent the fourth year. The new contract also calls for an increase in employee contributions to the wireless carrier?s health care plan.If the agreement is ratified by Jan. 31, eligible employees will receive a $1,000 bonus. The Star

Source: http://www.kansascity.com/2012/12/26/3982074/att-regional-communications-workers.html

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Flawed Perfectiin.

Thehighschool years..Best or Worst?

Owner:

Game Masters:

This topic is an Out Of Character part of the roleplay, ?Flawed Perfection.?. Anything posted here will also show up there.

Topic Tags:

Forum for completely Out of Character (OOC) discussion, based around whatever is happening In Character (IC). Discuss plans, storylines, and events; Recruit for your roleplaying game, or find a GM for your playergroup.
This is the auto-generated OOC topic for the roleplay "Flawed Perfectiin."

You may edit this first post as you see fit.

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25 Halloween Wedding Ideas

A Halloween wedding? Oh yes! For some couples a Halloween wedding is far from their worst nightmare and instead it?s a dream come true. Bridal websites are filled with Halloween wedding inspiration because for some brides and grooms saying ?I do? surrounded by their closest family, friends, and perhaps even a few ghosts and goblins is the perfect way to celebrate their union. And while some can be a little extreme, many couples find a way to add just enough festive touches to prevent their day from looking like a scene out of a horror movie, yet still allowing it to be a true reflection of who they are. Using the photos featured on the left from our own Cyd Converse?s lovely blog, The Sweetest Occasion, as my main source of inspiration, I?ve perused Etsy and found 25 ideas for the couple who wants to have a little spooky incorporated into their wedding day soiree. See what I found after the jump!

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  Black Birdcage Veil with Chenille Dots

  Complete your wedding day look by walking down the aisle adorning a black birdcage veil.
  Etsy, $48.99

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#black-birdcage-veil-with-chenille-dots

• 

  Vampire Halloween Ring Bowl

  Use this little dish for photos of the rings. After place it by your bedside and rest them in it as a reminder of the day you said I do and shared your first bite (of cake I assume) as one.
  Etsy, $12

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#vampire-halloween-ring-bowl

• 

  Sugar Skulls

  Bring a little warmth to a crisp and cool fall night with a coffee station complete with sugar skulls.
  Etsy, $16

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#sugar-skulls

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  Autumn Orange Plush Pumpkin

  Decorate with live or plush pumpkins. A Halloween wedding wouldn?t be complete without them.
  Etsy, $17.50

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#autumn-orange-plush-pumpkin

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  Boo Wine Bottle Bag

  Give your wedding party the gift of wine (or sparkling pumpkin cider) in these fabric Boo bags.
  Etsy, $10

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#boo-wine-bottle-bag

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  Candy Corn Tassel Garland

  Layer some of these pretties for a fancy photo booth backdrop or use one to adorn the wall behind your sweet station.
  Etsy, $43

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#candy-corn-tassel-garland

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  Pumpkin Spice Cake Balls

  Pies, cake balls, cupcakes and bread puddings?The sky is the limit when it comes to what pumpkin flavored sweets you can serve guests for dessert.
  Etsy, $4.90

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#pumpkin-spice-cake-balls

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  Kokeshi Dolls Zombie Wedding Cake Topper

  Given the fact that you probably haven?t been able to sleep out of sheer excitement you may feel like a zombie! If you sort of look the part too don?t worry; I?m sure it?s nothing a little concealer won?t fix.
  Etsy, $112

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#kokeshi-dolls-zombie-wedding-cake-topper

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  Tangerine Dot Bow Tie

  Ensure the tiniest Mister in your wedding party is ready for the big day.
  Etsy, $12

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#tangerine-dot-bow-tie

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  Black Chiffon Headband

  Pretty black flowers for the wedding party's littlest miss to wear in her hair.
  Etsy, $12.99

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#black-chiffon-headband

• 

  Fancy Filigree Letter Monogram Hard Candy Lollipops

  Show off your new initials with these fancy lollipops.
  Etsy, $9.75

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#fancy-filigree-letter-monogram-hard-candy-lollipops

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  Eat It I Dare You Cupcake Toppers

  Dress up your food with these toppers. Go ahead. I dare you to.
  Etsy, $9.20

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#eat-it-i-dare-you-cupcake-toppers

• 

  Carnival Halloween Wedding Invitation

  Carnival inspired invites set the tone for a wedding that is sure to be filled with fun and perhaps a little fright too.
  Etsy, $40

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#carnival-halloween-wedding-invitation

• 

  Custom Wedding Sign

  Run! It?s a natural response when we are scared. This sign is intended to notify wedding guests that the Bride is coming down the aisle. Hopefully the groom will still be there when she gets to the end.
  Etsy, $50.95

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#custom-wedding-sign

• 

  Goldie Boo... Boo Nail Polish

  Sparkly polish in fall colors will make your nails picture perfect when that ring is put on your finger.
  Etsy, $10

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#goldie-boo-boo-nail-polish

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  Custom Wedding Hanger

  Hang your wedding dress on a custom hanger for photo opps the day of then hang it in your closet after.
  Etsy, $25

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#custom-wedding-hanger

• 

  Till Death Do Us Part Wood Box

  Pass on a ring pillow and have the ring bearer walk down the aisle carrying this wooden box in honor of your vows.
  Etsy, $11

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#till-death-do-us-part-wood-box

• 

  Eat, Drink, and be Scary Banner

  Display a banner near the food and drinks reminding guests to eat, drink, and be scary!
  Etsy, $16

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#eat-drink-and-be-scary-banner

• 

  Pumpkin Decorating Kit

  Keep your littlest guests busy with a children?s table that includes festive arts and crafts projects such as pumpkin decorating. Worried about making a mess with paint or actual pumpkin carving? Use vinyls and stickers instead!
  Etsy, $8.50

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#pumpkin-decorating-kit

• 

  Halloween Photo Booth Props

  Allow everyone the opportunity to ?dress up? with photo booth props like these.
  Etsy, $35

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#halloween-photo-booth-props

• 

  Vintage Bottle with Spooky Witches' Brew Apothecary Label

  Fill vintage glass bottles with flowers for centerpieces.
  Etsy, $8.95

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#vintage-bottle-with-spooky-witches-brew-apothecary-label

• 

  Thumbprint Guest Canvas

  The thumbprint wedding poster gets a spooky new makeover. Sit out stamp pads for guests to leave their thumbprint on the tree. Hang on the wall in your home after the cerelmony as way to remember the loved ones who where there with you to celebrate your marriage.
  Etsy, $140

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#thumbprint-guest-canvas

• 

  Pumpkin Soy Candle

  Use mason jars for candles in signature fall scents such as pumpkin spice.
  Etsy, $14.40

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#pumpkin-soy-candle

• 

  Miss Skeleton Cuff Links

  Gift your groom these scary lady cuff links.
  Etsy, $24

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#miss-skeleton-cuff-links

• 

  Orange Polka Dots and Stripes Washi Tape

  Use color coordinating washi tape as an alternative to labels to seal treat bags for guests to take home as wedding favors.
  Etsy, $8

  /strollerderby/2012/10/22/25-halloween-wedding-ideas/#orange-polka-dots-and-stripes-washi-tape

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Find more Halloween wedding inspiration at Brides.com and The Sweetest Occasion. And be sure to check out our list of The Top 50 Etsy parents of 2012!

Would you say I do on the scariest day of the year?

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Photo Sources: The Sweetest Occasion and Etsy

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Read more from Krishann on her personal blog His Mrs. Her Mr. Krishann is also a contributor for The Conversation and The Conscious Perspective. Follow her on Twitter and Pinterest.

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More from Krishann on Strollerderby:

Breast Cancer Awareness: Because October Isn?t Just About Halloween

10 Tips for Making Postpartum Sex More Comfortable

Test-Driving with Children: 10 Tips for Dating with Children

The Number One Sign You May Be Headed For Divorce

10 Marriage Lessons the Obamas Can Teach Us

Should Marriage be a Measure of Success?

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Source: http://blogs.babble.com/strollerderby/2012/10/22/25-halloween-wedding-ideas/

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Pivot Tables ? Excel Tool for Data Analysis

CA Preeti Gupta

As we are all aware excel is widely used for accounting and financial purposes.

In the past they were used only to perform basic moths, such as adding, multiplying, subtracting and dividing. Today?s spreadsheets can be significantly different and far more advanced. A CA office cannot work without excel. But do we CA?s utilize excel to its optimal? Sadly no!? Most of us never realize the full potential of using Excel. EXCEL has numerous features which can reduce your time & your client?s time in day to day analysis and reporting.

These features can simplify your work in relation to Auditing, Investigation of frauds, MIS Reporting, Compiling data for Income Tax Assessments or Vat Audit.

In this article we shall deal with one of the most dynamic & import feature of Excel: Pivot Table:

Pivot Tables are interactive table that allow the user to group and summarize large amounts of data in a concise, tabular format for easier reporting and analysis within matter of minutes.

One limitation of the standard Excel worksheet is that you can?t easily change how the data is organized on the page. For example, in a worksheet in which each column represents an hour in the day, each row represents a day in month, and the body of the worksheet contains total sales for every hourly period of the month, you can?t change the worksheet quickly so that it displays only sales on Tuesdays during Afternoon.

One advantage of Pivot Table?is that it allows you to sort, filter, rearrange, hide, and display different category fields within the Pivot Table to provide alternate views of the data.

Steps in creating Pivot table:

Step 1: Entering the Pivot Table Data

The first step in creating a pivot table is to enter the?data?into the?worksheet.

• Data should be in tabular format.
• Headings. This is a must! They should always be in the row directly above your data.
• Avoid blank rows or columns?when entering the data. This includes?NOT?leaving a blank row between the column headings and the first row of data.
• It is important to enter data correctly. Errors, caused by incorrect data entry, are the source of many problems related to data management.

Data can also be imported from various sources.

In the example we have tabulated sales data of a company. Various columns are Date, Product, State, Customer and Revenue.

(You can access the excel working sheet through this link)

?Step 2: Insert?? Pivot Table?? Wizard as shown below will be displayed?? Select source data ? Select worksheet where Pivot Table is to be displayed?? Click Ok?????

Step 3: Pivot Table Field List Task Pane will be displayed as under:

Pivot Table contains four areas namely Report filter, Column Labels, Row Labels & Values.

All the headings in our data are fields.

Just drag fields into particular area to get the desired reports.

Below example shows State wise, Product wise revenue.

State field is dragged into Row area. Product in Column area & Revenue in Value area.

We have now observed how Pivot Tables can be easily used to compile and analyze large voluminous data in just few clicks!!!

Changes in Pivot table:

It is very simple to make changes in Pivot Tables.

If in above example Product wise, state wise Sales are required. Just move state to Column area and Product to Row area.

Or State Wise, Customer wise, Product wise Sales is required. Add Customer field to row area.

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?Similarly if we want Quantity details along with revenue. Quantity field can be inserted in Values.

Numerous reports can be created from any given set of data. The possibilities are endless and the reports are displayed at just flash of a moment.

It is important to note that the order in which you enter the fields in the Row labels and column labels areas affects how Excel organizes the data in Pivot Table.

We find the best part about Pivot Tables is their ability to be manipulated via ?Trial-and-Error??and immediately show the result. If its? not what you expect, simply use the?Undo?feature?and/or have another go!? What you must always remember is that you are?not changing?the structure of your original table in any way at all, so you can?do no harm!

Well, basically Pivot Table allows us to pivot our data via drag-and-drop to produce meaningful information. This makes Pivot Tables interactive .Once the table is complete we can very easily see what effect moving (or pivoting) our data has on our information. This will become patently clear later on, once we have produced a Pivot Table. Believe me, no matter how experienced you get at Pivot Tables there will always be an element of trial-and-error involved in producing the desired results! What this means is you will find yourself pivoting your table a lot!

Drill down to detail:

It is also possible to drill down to the details of the report by double clicking on particular cell.

In above example, If we double click on Product 1: Maharashtra i.e. Rs 10600000. Details as under will be displayed on separate sheet.

Refresh Pivot Table when source data Changes:

If any changes are made in source data, these are not directly refreshed in Pivot Table. Doesn?t worry you need not create Pivot table all over again. You can simply right click in your Pivot Table and select Refresh Data from the popup menu.? Excel pops up an information message telling us the Pivot Table report has changed.?Simply select OK.

Filtering Data in Pivot Table:

Filter option is available on row and column labels within the body of Pivot Table. Clicking either of those headers enables you to select a field by which you can sort or use filters or advanced filter option.

If in above example we want State wise sales of Product 1 & Product 2 only:

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Similarly one can use advanced filters options also within pivot table.

Similarly data can be sorted in Pivot Table as required.

Change in field Settings:

One can change field setting of data in Pivot Table. For e.g. if instead of Sum of revenue, we want Average Revenue.

Right click ?Value Field settings?? Select Average?? Click Ok.

?There are many other options in Value Field settings namely: Max, min, count etc.?

Formatting cell in Pivot Table:

We can easily format a cell in Pivot Table as we do in normal excel worksheet. Just right click and format. It helps to emphasis on particular data or presenting the data as desired.

Layout and Format of Pivot Table:

Right Click ? Pivot Table Options?? One can select from various options available and obtain desired layout

Creating charts from Pivot tables:

It is rightly said a diagram is worth hundred words. We can create charts from Pivot Table. Any changes made in the Pivot Table on which the Pivot Chart is based are reflected in the Pivot chart. For e.g. If you filter the content in Pivot Table the filter will be reflected in Pivot chart. You can also filter data in Pivot chart directly.

Pivot table Tools?? Options ? Pivot Charts?? Select the appropriate chart type.

In this case we have selected Columnar Chart.?

We can now filter and view chart just for Product 1 & Product 2:

One can easily customize the appearance of chart created through Pivot table as in case of normal charting function. Select the chart layouts and Chart styles from various options available.

As a Chartered Accountant, Pivot Tables and Pivot charts can simplify numerous tasks on daily basis. To give a few examples:

1)?? In MIS reporting: Party wise sales analysis, Product wise sales analysis, Area wise sales analysis, and Monthly sales analysis. Cost analysis. Expenses analysis. Profit analysis, Employee Performance Analysis, Payroll Function, Budgeting, Ratio Analysis etc etc?.

2)?? Fraud investigation.

3)?? Effective Audit tool to summaries and analyise data and find variances.

4)?? In can simplify work of preparing & consolidating data for Income tax Assessments.

5)?? Preparing Bank summary from Bank statements available in Excel.

6)?? Summarizing Party wise Sales, Purchases, and Vat etc for Vat Audit.

and the list goes on??.

No wonder Pivot Table is a very powerful analysis tool.

(The author, Preeti Gupta, is a Practicing Chartered Accountant in Mumbai. She can be reached at ca.preeti.279@gmail.com)

Source: http://taxguru.in/finance/pivot-tables-excel-tool-data-analysis.html

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